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Archive for the ‘Personal’ Category

Designing BOP Businesses

Designing Companies for the Base of the Economic Pyramid

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A friend remarked recently…. we’ve heard of all those mentioned in Pralahad’s book, but where are the new examples?
If we listen to James Fiet, we can find it by looking in all the right places and making a deliberate search – so why aren’t we?
Does it violate the rights of the poor to try and crowdsource?
Does it ruin the myth of base of the pyramid ingenuity by looking for the “bright spots?” (Hat tip to the Heath Brothers.)
A leader in teh BOP told met hat if I wanted to understand them and serve them, then I should go live there for 10 years, find an innovation and then go change the world.  I’m young, I’m idealistic – do I have to wait 10 years? Is the harshness of poverty so disguised? Can I not be determined to create using the principles of empathy, connection with the end consumer and prototyping to start the change right now?
That would seem smarter.

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Lecture/Discussion: Designing Companies to Address the Problems of Poverty

I’m speaking at the RISE 2010 Entrepreneurship Conference in Austin.  Registration is a refundable $20 deposit – but each session itself is free as long as you show up. Sign up for my session at the link below or check out the other great session on entrepreneurship!!!

http://www.riseaustin.org/designing-companies-address-problems-poverty

Designing Companies to Address the Problems of Poverty

Examining the work of corporations who function at the base of the pyramid…

ABOUT THIS SESSION

Most people know about the tremendous problems that exist in the developing world.

Sweat shops. Sex workers. Child labor. Environmental abuse.

Corporations are often blamed for doing much to contribute to this mess. On the flip side – companies are asked to solve it as part of their corporate social responsibility – driving funds to help specific problems.

What if instead, we created companies to address problems of poverty? What if there a way to stop asking for donations (stopping the cycle of poverty that exists in the non-profit world where you cater to donors and create a story that matches their giving interests), and respected the poor as consumers?

What would that kind of company look like? Can that company exist, make a profit and change the world all at one time?

In this session, we’ll map out who the world’s poorest are, what their needs are and look at a few companies working in this innovative space. Using the best of design thinking, innovation and entrepreneurship research and business model development – we’ll create a set of boundaries for discovering what companies are capable of in the unique environment that exists for the 65% of the world’s population living on less than $2,000 a year.

I hope you’ll join us and share your insights and optimism.

Location will be announced via e-mail to registered participants.

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