Comes from an Air Force pilot named John Boyd. For many within the defense industry, there is no greater strategist in the last four decades. The downside? The only place you’ll find things he has written are in military libraries and only available through inter-library loans.

While his book rushes to my door, I am enjoying the process of considering his model without much context. The famous OODA loop has been applied to corporate, industrial and military strategy, with success in each of these domains.

Of the many important observations, including the OODA decision framework – my favorite has to be the simultaneous look at the unfolding interaction with his environment and the acknowledgment of the inherent bias that individuals arrive with.  I don’t have much to drill into from his writings, but I’ve been having a lot of fun with this one. I hope you do too!